Cases / Robert Friebe

Where strategy became momentum.

Selected moments from more than a decade at the intersection of politics, industry and emerging technology.

Career highlights

Six moments. One way of working.

Each of these moments asked for a different mix of political judgment, stakeholder access, communication and execution. Together, they show how I work at the intersection of politics, industry and emerging technology - and how that has taken me from corporate milestones to being selected for the Federal Academy for Security Policy.

Volocopter hangar opening with political guests
Case 01

Turning a hangar opening into a political moment.

Volocopter · 2023 Stakeholder mobilisation

High-level attendance, built deliberately.

For the opening of a Volocopter's final assembly hangar, I developed the political guest strategy and coordinated the engagement needed to secure attendance by the German Federal Minister of Transport, the Minister-president of Baden-Württemberg, the Federal Coordinator for Aerospace, various state secretaries and MPs. Invitations, briefing materials and stakeholder outreach were aligned around one clear narrative: the industrial and political relevance of Advanced Air Mobility. The event became more than a corporate milestone - it created a credible moment of political visibility and dialogue.

Stakeholder mappingExecutive briefingEvent strategy
Advanced Air Mobility Stage at ILA Berlin with panel and audience
Case 02

Giving Advanced Air Mobility its own stage.

BDLI · ILA 2022 Agenda setting

The first dedicated AAM Stage at ILA.

I conceived and organised the first Advanced Air Mobility Stage at the Berlin Air Show, turning a new technology field into a focused five-day programme. The work covered the format, agenda, speaker engagement and coordination across industry partners. By connecting technical, regulatory and political perspectives, the stage helped establish AAM as a serious industrial-policy topic rather than a distant concept. The topic gained such prominence that, during his opening tour, Chancellor Olaf Scholz became the first German Chancellor to take a seat in an air taxi.

Programme designSpeaker curationIndustry convening
San Francisco with digital security overlay
Case 03

Connecting digital innovation with security policy.

BAKS · San Francisco 2019 Strategic intelligence

Selected for an expert field trip.

I was nominated to join the Federal Academy for Security Policy's expert field trip on “Digitalisation & Security Policy” in San Francisco. The programme offered direct exchange on the relationship between emerging technology, security interests and public institutions. I used those insights to sharpen the translation between innovation-driven industries and the priorities of German security policy. Even then, the delegation engaged with artificial intelligence in a very hands-on way - including a demo visit at Nvidia - and with its implications for the security and sovereignty of our countries. The programme also included visits to Meta, Cisco, Mozilla, the German Consulate General and Stanford.

Security policyEmerging technologyInternational exchange
Robert Friebe at the EU-India Aviation Summit in New Delhi
Case 04

Taking the company's case to an international policy stage.

Volocopter · New Delhi 2023 International positioning

A voice at the EU-India Aviation Summit.

At the Commissioner-level EU-India Aviation Summit in New Delhi, I represented the company on panels of exceptional seniority - sharing the stage with EASA directors, the head of the German air navigation service provider (DFS) and the chairperson of the Indian aviation authority. Holding my own in that company meant translating commercial ambition, technological potential and regulatory realities into a concise message for the most senior political and industry audiences, and strengthening the company's positioning where European and Indian aviation policy, market access and innovation cooperation met.

Panel representationMarket accessPolicy narrative
MONARCH corporate rebrand with website and brand guidelines
Case 05

Turning strategy into a new corporate identity.

MONARCH · 2025 Corporate positioning

A full-company rebrand, led end to end.

I led a comprehensive corporate rebranding, including a new website and a coherent set of design guidelines. The process connected the company's strategic direction with a clearer public identity and more disciplined communications. By aligning leadership, content and visual expression, the rebrand created a stronger platform for customers, partners and policy stakeholders alike.

Brand strategyWebsite directionLeadership alignment
Government affairs professional outside the German Federal Ministry of Finance
Case 06

Building the political case for state support at exceptional scale.

Volocopter · 2023 Funding strategy

Orchestrating a high-stakes lobbying effort.

I orchestrated lobbying activities aimed at securing a triple-digit million sum in state funding. The work combined stakeholder prioritisation, political access, executive messaging and a policy narrative focused on industrial value, technological leadership and public interest. It required daily coordination with stakeholders across federal and state politics - during the most intense phases including weekends. Ultimately, this led to direct conversations and decision papers reaching two federal ministers of the Scholz cabinet, creating the credible political conditions for a funding decision of exceptional scale.

Lobbying strategyPublic fundingMulti-level government
Your challenge / Next

A case begins with the right question.

If your organisation needs political traction, sharper positioning or a credible route into the German policy environment, let us compare notes.

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3.–7. Oktober | Ab 500 €

Das Reset-Retreat: Yucca Valley

Was dich erwartet

Eine kleine Auszeit vom Alltag. Das Reset-Retreat im Yucca Valley soll dir helfen, mal einen Gang runterzuschalten und wieder zu dir selbst zu finden – mit angeleiteten Erlebnissen und einem erholsamen Ort, um einfach nur zu sein.

❋ Bewusste Struktur

Wir kombinieren angeleitete Momente, freie Erkundung und Raum zum Nachdenken – damit die Erfahrung sowohl fokussiert als auch fließend ist.

❋ Kollaborative Energie

Verbindung ist ein wesentlicher Bestandteil des Ganzen. Du wirst genauso viel von der Gruppe lernen wie von den Inhalten selbst.

❋ Fachkundige Anleitung

Unter Anleitung von erfahrenen Kursleiter:innen, die wissen, wie man Räume schafft, zur Teilnahme anregt und Dinge gezielt voranbringt.

❋ Gegenseitige Unterstützung

Bei unseren Veranstaltungen legen wir großen Wert auf Komfort, Sicherheit und Respekt. Du kannst einfach du selbst sein und dich voll und ganz auf den Prozess einlassen.

Sunlight reflections creating intricate shadow patterns on water surface.
A woman practicing yoga outdoors on a black yoga mat in front of a modern building with steps and plants. She is in a Warrior pose, with her right arm raised and her left hand on her left thigh.
Verbinde dich wieder mit deinem Körper und Geist, während du dem Alltagstrubel entfliehst.
Modern house with outdoor patio, white walls, black accents, and spacious seating area, set in a landscaped yard with purple flowering bushes, a large agave plant, and mountain views in the background.
Tag Eins

Ankunft und Begrüßung

Nach der Ankunft machen wir es uns bequem und nehmen die Gelegenheit wahr, die Menschen um uns herum kennenzulernen. Die Reise beginnt hier.


Check-in

9:00 – 9:30 Uhr


Gruppenaktivität

11:00 Uhr


Mittagspause

12:30 Uhr


Kreativer Workshop

14:00 Uhr


Abendessen

18:30 Uhr


A woman practicing yoga indoors on a yoga mat, performing a Warrior pose with one arm extended upward and the other reaching back, dressed in activewear, with a vase of pampas grass in the corner.
Tag Zwei

Ziele setzen & reflektieren

Gemeinsam halten wir inne, um über unsere Ziele, unsere Hoffnungen und die Ausrichtung nachzudenken. Es geht darum, in sich zu gehen und sich auf die bevorstehende Reise einzulassen. Es ist eine Gelegenheit, wieder mit dem in Kontakt zu treten, was dich hierher gebracht hat – deine Fragen, deine Hoffnungen, deine Wendepunkte – und darüber nachzudenken, wie sie sich verändert oder gefestigt haben.


Check-in

9:00 – 9:30 Uhr


Gruppenaktivität

11:00 Uhr


Mittagspause

12:30 Uhr


Kreativer Workshop

14:00 Uhr


Abendessen

18:30 Uhr


Modern house with outdoor seating area, surrounded by desert plants, trees, and a swimming pool, with hills and trees in the background.
Tag Drei

Rückblick & Ausblick

Wir sondieren, was über diesen Moment hinaus möglich ist, und schaffen Raum für Wachstum, Handeln und dynamische Weiterentwicklung. Am Ende unserer gemeinsamen Zeit würdigen wir die Erfahrung, das Wachstum und die Verbindungen, die wir gewonnen haben.


Check-in

9:00 – 9:30 Uhr


Gruppenaktivität

11:00 Uhr


Mittagspause

12:30 Uhr


Kreativer Workshop

14:00 Uhr


Abendessen

18:30 Uhr


  • „Was ich am meisten liebe, ist die Flexibilität. Ich kann in meinem eigenen Tempo lernen, die Lektionen noch einmal durchgehen und weitermachen, wann es mir am besten passt.“

    Ehemaliger Kunde

  • „Selbst als absoluter Anfänger habe ich mich nie allein gelassen gefühlt. Die Schritt für Schritt aufgebaute Struktur und die vielen Ermutigungen haben für mich den entscheidenden Unterschied gemacht.“

    Ehemaliger Kunde

  • „Das war eine wirklich lohnende Investition in mich selbst.“

    Ehemaliger Kunde

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