Policy is personal.
I work where companies, public institutions and political reality meet — and where trust matters as much as strategy.
For more than a decade, I have helped ambitious organisations understand systems, sharpen their position and turn complexity into practical momentum.
Clear advice starts with understanding people.
Government Affairs is never only about institutions, processes or access. It is about listening carefully, recognising incentives and finding the language that allows different worlds to work together. My approach combines strategic precision with curiosity, directness and a genuine interest in the people around the table.
- Aerospace
- Security & Defence
- Emerging Technology
Experience across both sides of the table.
My career has moved from diplomacy and trade promotion to industry representation, corporate Government Affairs and independent advisory work. That perspective helps me understand how public decision-makers assess credibility, timing and relevance.
Founder
Head of Public Policy & Communications
Represented the company with policymakers and industry forums, analysed cyber-policy developments and connected public positioning with communications and corporate strategy.
Head of Government Affairs
Steered global policy strategies, expanded stakeholder networks in key markets and led the Government Affairs team through a highly dynamic regulatory and commercial environment.
Manager Digitalisation, Cyber Security & AAM
Represented member interests in Germany and the EU, developed policy positions and built new industry forums for digitalisation and Advanced Air Mobility.
Trade Officer
Supported the market entry of Israeli ICT and cyber companies, organised bilateral delegations and prepared strategic briefings and speeches for senior diplomatic leadership.
A full life makes for better judgment.
I am married, father of twin toddlers, and share the household with a Parson Russell Terrier lady who has a fairly strict view on leadership, discipline and daily walks. Away from work, curiosity remains the common thread.
The long way round
I enjoy planning road trips through less-travelled countries — preferably with room for detours.
Thai, properly spicy
Cooking is a serious hobby. The chilli level is generally not open to negotiation.
Berlin, differently
I am writing an alternative guidebook to the city — for places and stories beyond the obvious.
The real endurance test
Trying to tire out a Parson Russell Terrier. Success remains temporary.
A focused conversation.
If you are navigating a market, a stakeholder landscape or a public-policy challenge, let us compare notes and see where sharper positioning can create momentum.
Start a conversationOr email me directly: rf@robertfriebe.de